We are well into the first quarter of 2017. As business owners, we have reviewed our online marketing performance, ROI, and budgets from 2016, and most of us are already putting new digital strategies into effect. However, it’s still not too late to make a few small adjustments that will jumpstart your company into a successful 2017. The New Year is not just a time for reflecting on the past, but a chance to implement new, exciting ideas.
Let’s take a look at three critical tools to help your Internet marketing grow fit and strong in 2017.
- Focus on mobile searchers. Studies show that 50% of Internet-savvy adults use a smartphone as their primary Internet-connected device. Mobile searches are dominant and show no sign of stopping. Since 93% of online experiences begin with a search engine, it is essential that your website is focused on meeting the needs of mobile searchers.
- Optimize your site for voice search. Voice search is becoming a popular trend for mobile searches. Although there are many variables involved in optimizing for voice search, there are a few simple things you can do to get ahead of the curve. Create website content that is written in Q&A format and make sure it is conversational in style when appropriate. Also, use strong, clear headers to break up your content in a way that makes it easy for people and search engines to identify its subject matter.
- Invest in useful content. Create text, audio, and images that connect with real people in a meaningful way. This content will promote a positive, productive user experience. To guarantee online success this year, create relevant, consistent content that engages directly with your customers.
Don’t let your online marketing slow to a jog when it can be a sprint toward your business goals. With these three tools in place, you will be well on your way to establishing a well-rounded marketing strategy that will be as successful as your other New Year’s resolutions.