New Pillar To Post Website Increases Business For The Franchise System

Salt Lake City, UT, June 29, 2018 — Pillar To Post, the largest home inspection in North America, has launched the new and improved website at pillartopost.com as part of their new digital marketing strategy. The website re-build was a collaboration between Pillar To Post and digital marketing company, Online Image®. The newly developed site was built to cater not only to Pillar To Post’s home office and their 550 franchise locations, but also to home buyers and realtors who schedule home inspections through the site.

PTP website mockup

The re-build of Pillar To Post’s website began with the development of a real time ‘open & operating’ list. This required Online Image® to develop a database of all of the critical location information for all 550+ franchisees to ensure local visibility. Once this foundation was put in place, Online Image® developed micro-sites for each franchise location and built them so it gives the local offices the ability to access and change certain parts of their site without compromising Pillar To Post’s brand.

In addition, territory pages were structured so that all home inspectors were given the same opportunity to generate leads through the site with a fair distribution. Online Image® also built out digital tools, such as a 3D model of a home where viewers can click on each part of the home and see why an inspection is done on that item. Realtors are now using this page as a reference tool for their clients resulting in more traffic to the site.

PillarToPost.com saw a 148% overall increase in the first 3 months of the new site being live. This increase can be credited to the highly functional new site and the optimization Online Image® has done and will continue to do as part of their partnership.

To view the entire case study, click here.

About Online Image®

Online Image® delivers online marketing services to national brands as well as local businesses. They work with multi-unit brands, such as franchises and manufacturers, and are honored to have serviced over 25,000 businesses around the world. Russell Burnett II, founder of Online Image®, bootstrapped the company in 2009. For more information, visit www.onlineimage.com.

About Pillar To Post

All Pillar To Post home inspectors are trained to inspect all major items inside and outside of the home, as designated and in the relevant Standards of Practice. They carry Professional Liability Insurance and are also members of regional, national, state and provincial associations. With a Pillar To Post inspector by your side you’ll have the support you need to make educated decisions. For more information, visit www.pillartopost.com