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Why Isn’t My SiteThe entire set of pages that make up a website, including the homepage (root domain) and all other pages. Showing Up on Google?

There are a few factors that go into creating great web content and SEO rankings depend on each of them. Google orders search hits according to how relevant each siteThe entire set of pages that make up a website, including the homepage (root domain) and all other pages. is to the terms entered into the search bar. In order for your siteThe entire set of pages that make up a website, including the homepage (root domain) and all other pages. to appear near the top of the list, it needs content that’s thorough, informative and relevant to your industry and linked as a reference elsewhere on the web. Google’s search algorithmFormulas or computational procedures used to solve complex computer problems. takes all these qualities into account when it creates listings.

You’re Missing Quality Content

Compelling content that’s personalized for your business is the best way for people to learn about your company as well as to increase your rankings. Your siteThe entire set of pages that make up a website, including the homepage (root domain) and all other pages. may not be showing up on Google because your content doesn’t have the right mix of relevancy, volume and phrasing. Content and credibility rule the web and it’s critical that your siteThe entire set of pages that make up a website, including the homepage (root domain) and all other pages. has the right mix of both.

There’s Not Enough Content

An incomplete or sparsely worded website will not fare favorably with Google. If your siteThe entire set of pages that make up a website, including the homepage (root domain) and all other pages. has less content than other businesses in your industry, it’s assumed that your siteThe entire set of pages that make up a website, including the homepage (root domain) and all other pages. doesn’t offer as much relevant information and will be ranked lower. This doesn’t mean you need to write long-form articles fit for The New Yorker, but the volume of copy on each pageA specific URL, as compared to a site or root domain. There may be several pages on one site. should indicate that you’re providing a valid description of your product or industry.

The Content Isn’t Relevant

The same goes with how relevant your content is to your industry. If it’s clear that you’ve copied and pasted writing that’s unrelated to your business, your site’sThe entire set of pages that make up a website, including the homepage (root domain) and all other pages. Google rankings will suffer. And besides, would your customers stick around your siteThe entire set of pages that make up a website, including the homepage (root domain) and all other pages. long enough to commit to your service if it’s not what they’re actually looking for? Probably not.

There’s Keyword StuffingThis refers to the outdated technique of using keyword phrases over and over again and in nonsensical ways in an attempt to get better rankings in search engine results. These days, stuffing is known as a “black hat” technique that can get your site banned from results.

When people think of SEO, they may think of keyword stuffingThis refers to the outdated technique of using keyword phrases over and over again and in nonsensical ways in an attempt to get better rankings in search engine results. These days, stuffing is known as a “black hat” technique that can get your site banned from results.. Including keywords and phrases is an important part of Search Engine Optimization, but your business can actually rank lower if Google perceives your siteThe entire set of pages that make up a website, including the homepage (root domain) and all other pages. as one that slides in a key phrase every other word. At OnlineImage we write for people first. You don’t want to come up first in search results and have your siteThe entire set of pages that make up a website, including the homepage (root domain) and all other pages. be an indecipherable jumble of keywords. Your siteThe entire set of pages that make up a website, including the homepage (root domain) and all other pages. should be easy to read and comprehend. Take us for example, the OnlineImage siteThe entire set of pages that make up a website, including the homepage (root domain) and all other pages. is filled with keywords and phrases, but you’d be hard pressed to find a phrase or word that seems unnatural. We know how to write persuasive copy that both reads well and includes phrases that will improve your site’sThe entire set of pages that make up a website, including the homepage (root domain) and all other pages. rankings.

Your SiteThe entire set of pages that make up a website, including the homepage (root domain) and all other pages. is Missing Quality Links and Backlinks

If you’ve followed appropriate content guidelines, your siteThe entire set of pages that make up a website, including the homepage (root domain) and all other pages. can become a reference for others. When consumers or industry leaders like what they read on your siteThe entire set of pages that make up a website, including the homepage (root domain) and all other pages., they are likely to link to it, adding to your site’sThe entire set of pages that make up a website, including the homepage (root domain) and all other pages. credibility as well as search engine ranking. On the other hand, if your siteThe entire set of pages that make up a website, including the homepage (root domain) and all other pages. is linked by spammersSpam was a term first used to describe unwanted, unsolicited promotional email. Now, the term spammers can mean anyone who places ads or content online using advanced technical knowledge but dishonest tactics. or other third party websites, it could lose credibility.

OnlineImage Can Help

Google can be a fickle friend, but at OnlineImage we know how to create links and content that are not too hot, not too cold, but just right. We combine analyticsMetrics such as the number of visitors to the page, which keywords got them there, how long they spent before navigating away, their journey through your site and where they click. These figures are valuable for determining whether optimization efforts for a site have been effective. with quality content and backlinks to craft that perfect blend of SEO magic that even Goldilocks herself would approve of.

 
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