Google Offers Accelerated Mobile Pages Program
Google’s main concern is pleasing its users, and with mobile search engine traffic overtaking desktop traffic, site and page loading times are more important than ever.
In response, Google has released a program for Accelerated Mobile Pages. The program will help publishers and businesses keep users. It will also help video, animations, graphics and smart ads load instantly. Google says the project is a way to support subscriptions and paywalls.
The project uses the new open framework AMP HTML, which is meant to be used across multiple devices so each site needs only one set of coding for any device. Github put together the technical specifications.
Companies already participating in the program include Twitter, Pinterest, .com, Chartbeat, Parse.ly, Adobe Analytics and LinkedIn. A plugin to support the project is available.