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How are Quarries Looking for That Paperclip Campaign?

Have you ever heard of paperclip ads on the internet? What about penguins and spiders, or quarries, anchors and breadcrumbs?

Language is changing at literally the speed of light these days, and it can be hard to keep up.A_picture_is_worth_a_thousand_words

If you’re feeling a bit lost in the lingo, don’t worry. In fact, there are no paperclip ads on the internet (unless we’re talking about promotions for office supplies). But there are pay-per-click (PPC) ads.

There are also relatively few rock pits on the internet. Instead, there are hundreds of millions of queries, meaning requests for information such as searches on Google. And if you’ve every heard of gooey development, don’t worry that your app is going to end up soft and sticky. Instead, people are probably referring to GUI, an acronym for graphical user interface.

I could go on for days about favorite eggcorns, from doggy-dog worlds to explanation marks and pigments of imagination. Other all-time favorites are:

• half-asked efforts
• intensive purposes
• knowing people from atom
• packs with the devil
• relationships with no stings attached (OK – maybe just a typo but still hilarious)
• ideas passing mustard
• escape goats

Mondegreens are also pretty great, starting with the infamous “excuse me while I kiss this guy,” from Jimi Hendrix. I also love:

• “there’s a bathroom on the right” from Credence Clearwater Revival
• “the cross-eyed bear that you gave to me” from Alanis Morissette
• “you made the rice, I made the gravy” from Billy Joel
• “secret Asian man” from Johnny Rivers
• “here we are now, in containers” from Nirvana

But F’real Guys

For the record, there really are penguins in SEO, referring to a Google algorithm update. There are also spiders, meaning computer programs that search through huge sets of data, and breadcrumbs, meaning elements users see that help them navigate on a webpage.

Check Your Eggcorns in our New Glossary

If you think you might be misunderstanding SEO terms or even if you want more clarification on the jargon of search engine marketing, we invite you to check out the first-ever OnlineImage® glossary. We’ve defined some standard terms such as “site” and “domain,” less common ones such as “meta descriptions,” and technical ones such as “canonical URL” and “semantic markup.”

You can also learn about the alphabet soup of internet acronyms, from SEO itself to PPC, RSS, SaaS, FTP and DNS. If you have a little time to spare, you could study every definition from “AdWords” to “white hat.”

Did we miss any terminology? For that matter, have you come across any great mondegreens and eggcorns? We would love to hear from you. Email me directly and I’ll add to this blog post, or contact the team using this form.