Corporate Resources

Online Image®

Branding/Style Guide


At Online Image®, we use UNIQUE Internet marketingThis broad term includes everything from content marketing to display ads, PPC (pay per click) ads, social media marketing, directory listing work and online reputation management. software that lets you take control of your Internet marketingThis broad term includes everything from content marketing to display ads, PPC (pay per click) ads, social media marketing, directory listing work and online reputation management. and advertising. We develop ACCURATE and targeted online marketing campaigns for your specific locations and demographics. Affiliate marketing companies, small businesses, and national franchises see RESULTS through a measurable ROI they can trust.

About Online Image®


Started in 2009, still kickin’ it.

Brand Pillars


Unique

Accurate

Results

Mission Statement


Brand Promise


You can’t control the internet, but we can help you influence the results.

Download logo files here


Click the corresponding icon below to automatically download the file(s). Description of download content are beneath the icon. Please review the instructions, below, regarding proper use of the Online Image® logo and trademark.

Logo Dos and Don’ts


Don’t make other colors. Blue, black, or white is okay.

The Online Image® logo should never be an unapproved color

Don’t skew or stretch or otherwise distort the logo.

The Online Image® should not be skewed or stretched

Don’t change the rotation of the swirl.

The Online Image® swirl should not be rotated

Don’t add drop shadows, glows, or other effects.

Never add effects to the Online Image® logo

Don’t rotate the logo. Occasionally 90 degrees is okay.

Do not rotate the Online Image® logo

The Swirl (Trademark)


Our trademark is also known as “The Swirl”. It should include the registered mark and padding of 1/6 of the height swirl.

Online Image® Trademark

Trademark Dos and Don’ts


Don’t make other colors. Blue, black, grey, or white is okay.

Don't make the swirl unapproved colors.

Don’t skew or stretch or otherwise distort the mark.

The swirl should never be distorted

Don’t change the rotation of the swirl.

Never rotate the Online Image® swirl

Don’t add drop shadows, glows, or other effects.

Do not add effects to the swirl

Combining Elements


You can combine the swirl and logo if the swirl is light grey or white (15% opacity depending on media type) and centered.

Online Image® logo and swirl combined

Online Image® swirl and logo combined

Online Image® swirl

Our Colors


The main corporate color of Online Image® is the blue below. The other colors are cool and stuff, but use that one the most.

Hex: #017CBA
RGB: 1,124,186
CMYK: 99,33,0,27
Pantone: 660 C

Hex: #D74022
RGB: 215,64,34
CMYK: 0,70,84,16
Pantone: 7597 C

Hex: #FFB819
RGB: 255,184,25
CMYK: 0,28,90,0
Pantone: 1235 C

Hex: #009D4E
RGB: 0,157,78
CMYK: 100,0,50,38
Pantone: 7739 C

White on blue is used
White on red is used
White on yellow is used depending on size

Less used if small — Use black

White on green is used

If using them in a bar or in succession, the order is blue, red, yellow, green.

Font


Our corporate font is Open Sans.

Main headers should be in Open Sans Regular and blue unless on blue. If on blue, use white font color.

Sub headers should be in Open Sans Light and grey.

Open Sans Regular

Aa

ABCDEFG… abcdefg… (.,:;?!@#$%^&*)0123456789

Internet Marketing

You’ll come for better search engine ranking, but you’ll stay for the higher conversion rates.

At Online Image®, we use UNIQUE Internet marketing software that lets you take control of your Internet marketing and advertising. We develop ACCURATE and targeted online marketing campaigns for your specific locations and demographics. Affiliate marketing companies, small businesses, and national franchises see RESULTS through a measurable ROI they can trust.

Open Sans Light

Aa

ABCDEFGH… abcdefg… (.,:;?!@#$%^&*)0123456789

Internet Marketing

You’ll come for better search engine raking, but you’ll stay for the higher conversion rates.

At Online Image®, we use UNIQUE Internet marketing software that lets you take control of your Internet marketing and advertising. We develop ACCURATE and targeted online marketing campaigns for your specific locations and demographics. Affiliate marketing companies, small businesses, and national franchises see RESULTS through a measurable ROI they can trust.

Tone of Voice


Human – Be friendly, real and supportive. Be respectful of our global audience. Use everyday language and avoid technology jargon.

Simple – Cut through the clutter by being clear, straightforward and not overly complicated. Express ideas succinctly.

Elements


Icon Style

Our icon style is often referred to as “flat”, try matching the colors when possible below are some examples.

Person icon
Rocket icon
Map icon
Clock icon

Buttons & More

Our icon style is often referred to as “flat”, try matching the colors when possible below are some examples.

Button

Photography & Imagery