Do You Need Both SEO and PPC?
Search engine optimization (SEO) services can help you get to the first page of organic Google resultsThis number reflects the position in which a given site shows up in search engine results without paying. A ranking of 2, for example, would mean that the site is the second non-paid hyperlink listed in the search results. by targeting local markets accurately, improving the content on your site to draw readers and encouraging natural customer engagement.
SEO will get your site into the local packThis is the chart at the top of Google search results for local service and shopping queries that shows business listings, names, phone numbers and addresses. These charts usually appear above other organic results but below paid ads. and organic results, and taking these steps is vital for the success of your business. However, dominating the organic rankings can take six months or more for brand new sites. For sites that have had problems in the past, it can take even longer.
Paid search engine marketing can help make up the difference. In addition, it’s an effective strategy for bringing attention to new products and services while the rest of the web catches up.
PPC campaignsSA series of coordinated pay-per-click (PPC) ads that share an idea or theme, such as a coupon push or the promotion of a new product or service. and SEO work together. Some people only click organic listings, some click what’s on top of the page, and others read what’s relevant to them and click there. In short, not running paid search ads means valuable customers are taking their business elsewhere. Be there for all of your customers and be confident that you will show up on the first page of search resultsSearch engine results page, meaning the pages that list links to web pages relevant to the search query in question. 100 percent of the time.
I’m ranking #1 organically now. Should I turn off PPC?
The answer is no! First, check Google’s Search Ads Pause Studies. Turns out that even in the best cases, only 50% of the people that were clicking your ads make their way down to your organic listing. At worst, you’ll lose 9 out of 10 customers. That right there is reason enough to keep PPC going and at the most, refine your current paid search strategy.
PPC ads will double your first page real-estate: Along with greatly increasing traffic, this builds trust with your potential clients, showing you’re an established presence in the market. You can also ensure that any competitors that are bidding on your brand name via PPC aren’t stealing your business!
Paid search is flexible, customizable, and immediate: Tailoring ad and landing page content quickly and serving it to consumers within minutes is a necessity which can’t be accomplished with SEO alone.
Paid search can help inform the organic strategy: Test new keywords, demographics, target areas, and more with paid search. Then take that information and bolster your SEO strategy.
More options for consumers, bottom line growth for you: Run promotions, click-to-call buttons, locations extensions, various links to all parts of your website, and much more, all on your ads throughout the web and on search results pages. Make it easier for your customers to get what they need.
Does PPC Affect SEO?
Google and other major search engines do not take paid ads into account when deciding which results to show users. However, higher click-through-rate from PPC ads can have a direct impact on brand awareness, and it’s just a hop and a skip from there to showing up higher in organic results.
Every time prospects see your name, trust is built and they are more likely to call and make purchases. PPC campaigns also make customers more likely to:
- Talk about you with friends and family
- Post and comment on social media
- Write reviews on search engines and directoriesFor Internet marketing purposes, directories are sites that aggregate the contact information and ratings of multiple businesses. These can be general, like an old phonebook, or specific, such as a site that shows all the practicing lawyers in a specific area.
- Point hyperlinks at your site, which will have a direct SEO benefit
What is SEM?
SEM stands for search engine marketing and has historically meant both search engine optimization and paid online ads. In recent years, however, the term has come to mean paid advertising alone. Whether you want your SEM solution to include SEO or simply PPC, let us know. We have extensive experience with a variety of strategies.