The Brothers that just do Gutters
Before partnering with Online Image®, The Brothers that just do Gutters had a strong brand reputation but struggled to translate that recognition into search visibility. Their local franchises were competing for attention in crowded markets, and despite great service, organic traffic wasn’t keeping pace with their paid campaigns. They needed a smarter way to turn awareness into measurable growth without relying solely on ads.
When they came to us, we saw the potential immediately. The problem wasn’t their service or their story—it was discoverability. Each franchise location needed visibility for its own local audience while staying true to the national brand voice. That’s where our SEO case study begins.
Diagnosing the Challenge
At the start of this The Brothers that just do Gutters marketing case study, the data told a clear story: great reputation, low search volume, and limited organic conversions. Their pages weren’t optimized for how real customers searched, and their technical SEO foundation left valuable opportunities untapped.
We began by conducting a deep site audit in which we analyzed search performance, including content gaps and keyword intent across multiple franchise markets. From there, we built a local-first SEO strategy that balanced brand consistency with regional differentiation.
The Online Image® Solution
Our approach was simple but strategic. We made their expertise visible everywhere it matters and followed a multi-step process that began with restructuring on-page SEO. This meant optimizing service area pages for hyperlocal intent and creating clear, human-centered copy that explained why customers should trust their products and services.
We (and especially our clients) were in love with the results. This is where the The Brothers that just do Gutters franchise case study takes a turn for the better. Franchise owners started to see higher-quality form submissions and a steady increase in organic leads. Seasonal trends became easier to manage, with noticeable spikes in filled forms during peak gutter installation months like fall.
A Franchise Marketing Success Story
The Brothers that just do Gutters digital marketing case study is one of our favorites because it goes to show what happens when clarity meets consistency. Within months, organic visibility began rising with more than half of targeted keywords ranking on the first page of Google. Traffic quality improved, conversions followed, and their organic revenue share continues to climb each quarter.
What started as 5% of total revenue from organic search is now on track to become a major driver of franchise growth nationwide. In fact, it’s projected to be responsible for roughly 25% of revenue in the coming year. It’s proof that with the right strategy, every search can lead to a stronger brand.
Ready to Grow Your Franchise Like The Brothers that just do Gutters?
Your success story could be next. If you’re ready for data-backed results and transparent marketing that drives measurable growth, contact Online Image® today at (801) 261-5700 to start your own digital marketing case study.