Winning Local Search: The Paul Davis® Success Story
Paul Davis® Restoration faced a classic franchise challenge: standing out online in a crowded market. But the bigger problem? Skeptical franchisees who'd been burned by generic agencies for years. Many owners had written off digital marketing entirely. They didn't need another vendor—they needed a partner who understood franchises.
The Missing Link: Targeted, High-Intent Lead Generation
Timing is everything in the restoration industry. When a home floods or burns, customers aren't casually browsing; they're in crisis and need help now. These high-urgency moments are exactly when Paul Davis® needs to show up first.
We rebuilt their digital strategy around emergency search behavior. Instead of competing for generic terms like "water damage restoration," we targeted high-intent phrases people search in real-time crises. The result? Paul Davis became the first call, not just another option.
Strategic Solutions Included:
- Full Website Redesign: High-performance platform built for speed and conversion
- Persona Investigation: Deep-dive research mapping the customer journey from crisis to contact
- Dynamic Regional Content: Local relevance and authority for every territory
The Results: Massive Visibility and Franchise-Wide Growth
By ditching guesswork for data-driven strategy and multi-location franchise expertise, Paul Davis® achieved the national visibility needed to dominate. This created a powerful multiplier effect across their entire network.
The Numbers:
- 25,000+ keywords ranking on page one of Google system-wide
- 174% increase in new users over three years
- Undisputed local authority even in saturated markets
The Trust Factor: From Skepticism to Total Buy-In
We didn't just fix the lead flow, we fixed the trust gap. Through our proprietary dashboard and personal agents' guidance, franchisees got real-time visibility into every dollar spent and every lead generated. Marketing went from a questionable expense to a predictable growth engine.
Is Your Franchise Ready for This Level of Growth?
What we achieved for Paul Davis®, we can do for you. Stop settling for generic strategies that leave your franchisees skeptical and your revenue flat. Let’s build a data-driven strategy that establishes your brand as the undisputed authority in your local market.