Paul Davis

Paul Davis® Consistently Ranks On Page One Of Search Engines For Thousands Of Keyphrases

Thanks To The Online Image® Website Redesign, Structured With Customers In Mind.

Paul Davis® Restoration was struggling with their online presence because they were marketing in an industry saturated with new start-ups and existing competitors. Franchisee mindsets were split between those who felt digital marketing wouldn’t help their businesses and those who felt underrepresented online. Franchisees were also expressing concerns about the lack of control they had with their own microsites.

The Online Image® unique approach

Through in-depth analysis of consumer behavior, and in an attempt to break away from the lackluster approach taken by other marketing vendors for home service companies, Online Image® realized that the network needed a customized lead-flow approach, focusing specifically on buyer behavior. Paul Davis® customers were searching for restoration in emergency circumstances, which meant their search terms needed to be adjusted to reflect action as opposed to research. With this new strategy, along with a restructured website, Google better understood the relevance of the brand, and Paul Davis® now enjoys national online visibility.

Additionally, with brand-protected local pages for microsites, franchisees are able to customize their home pages while still ensuring brand standards, which allows for more trust from customers and more relevance to search engines. Local Paul Davis® offices are now dominating in their regions, with more than 25,000 local ranking key phrases on page one in franchisee serviced territories. Aligning targeted search terms with the Paul Davis® customer journey has helped position this brand for findability in the moments their customers need them most.


Full Website Redesign
Persona investigation and Research
Regionally Controlled Dynamic Content

Impact & ROI

Our customized solution for Paul Davis involved multiple departments and pieces of the business. Because of these specific changes, they had an increase of 174% in new users over a 3 year period.

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Winning For You

What does success look like to you? Our job is to discover what you think is a win and then help you achieve it. With decades of experience integrating with dozens of systems, Online Image® turns one of the most challenging digital hurdles into a walk in the park.

Onward and Upward with Online Image®!